4 large allies "Chang Beer - Yamaha - Clear Men - Coca Cola" enter into the market and use budget more than 200 million baht help being main supporters of living broadcasting "2010 FIFA World Cup South Africa" in Thailand and to help in variuos things for the support of broadcasting which is providing fun and excitement to Thai soccer fan to see world matches and to participate viewing in front of live televisions.
Mr. Surachai Chetchotisak, Chief Executive Officer, RS Co., Ltd., or RS said that RS Co., Ltd. (public) as a manager and administrator of copyright for broadcasting FIFA World Cup 2010 official in Thailand would like to thank every ally who gives support including Chang Beer - Yamaha - Clear Men - Coca Cola who has a part in the fun and help make possible broadcasting of this World Cup to go forward and smoothly including Strategic Partners which are Channel 3, Channel 7 and Media Partner of Modern Nine TV, Thai Radio and Television Station and the one that provide support on location which is Central World and Siam Paragon.
As for the competition period which would happen on 11 June - 11 July 2010, RS has prepared activity of Big Event in order to create fun along with exciting competition games that is 2010 FIFA World Cup@2010 Central World and FIFA World Cup @ Siam Paragon by emphasizing the atmosphere, highlighting fan cheering as if watching the real game and to see exciting activity which attracts soccer fan to participate from beginning to the end by making the event area into jungle and living room so that people participated in the event would see a large competition like no one has ever done before and to arranging activity to promote World Cup Fever in large cities around the country.
On the KICK-OFF day which would be the same day and time of the field starting match of that World Cup, even participators would find many entertaining activity such as mini concert from RS artists, actor team from Channel 3 and Channel 7, activity booth from main supporter, very creative photo taking zone which would make participators to be able to touch with superstar soccer player closely and to be part with this world cup and to arrange the zone for drinkers who love to eat-drink-listen to music along with watching the game provided. In each day there would be many music band performing live on stage creating excitement for the entire season. In addition, we provide an opportunity for participators to guess that who is the champ and to guess who is the point maker from the first match - final match which we would draw the lots and give the prize on the last day of the final match in order to receive a large price.
Mr. Charlie Jitcharoongphorn, Deputy Managing Director, Thai Beverage Marketing Co., Ltd., said that in the past the company has operated the business on the foundation of responsible to society or CSR and to place importance and support on World Cup all along starting from grassroots to world level in order to help promote and support soccer in Thailand to have universal standard. In the past Chang Beer has supported the various soccer project such as World Cup Broadcasting in 2002 and 2006, to be sponsor of Everton Club from the year 2004, to be main supporter of Thai Soccer Association from the year 2003 until today. The company has just invested more than 50 million baht to join hand with RS Co., Ltd (public) by participated as Platinum Sponsors to help support live broadcasting of FIFA World Cup 2010 which is a major soccer competition which gains world interest by having RS Co, Ltd has sole copyright holder in broadcasting in Thailand.
As for Miss Jintana Udomsub, Chief of Commerce, Thai Yamaha-Motor Co.,Ltd. said that Yahama has supported the sports continuously and has arranged many soccer-related activities by using marketing of "sport marketing" along with the seller and customers and to conduct many activities for society in sports such as to support the soccer-related activity inside the country and outside the country. They are new form of activities which are different and create novelty for motorcycle realm in Thailand and most importantly soccer is a sport which is very popular and this year there is World Cup Competition, Yamaha has become a main sponsor to broad cast the 2010 FIFA World Cup South Africa officially which is the emphasize on strategy leader of "sport marketing" of motorcycle realm. Moreover, from before the game to the period the FAFA World Cup, Yamaha has arranged many fun activities including special activities for Yahaha customers in order to indulge soccer fan in Bangkok and many provinces in order to create Soccer Year Atmosphere and to welcome the trend of World Cup that is coming.
Ms. Wannipa Bhakdibutr, Vice President Health and Beauty Aids, Unilever Thai Trading Co., Ltd. said that due to the trend of male consumers who takes care of their body more with a good understanding of male lifestyle, Unilever has sent "Clear Men" hair and scalp treatment product with best efficiency in protecting dandruff in order to invade product market for men fully in the last year and to use soccer as a connection to consumers with special campaign to let consumers to have an opportunity to cheer the game at the match of Lagiga, Spain which is very successful. In this year we are glad to follow through exciting activity for consumer continuously starting from sponsoring live broadcast of FIFA World Cup 2010 officially which is the contract signed for 2 consecutive years with "Chirstiano Ronuldo" who is the best soccer player in the year 2008 of FIFA with a lifestyle consisting with men of Clear Men which tends to look after themselves and to be confident in spend life fully including the preparation of many fun fetivities to Thai Soccer Fan to have fun for this entire season. Just have to wait a little bit longer, you would find about the activities.
Ms. Krobkeaw Panyarachun, Portfolio Connection Manager, Coca-Cola (Thailand) Ltd. said that Coca-Cola business group in Thailand has the determination to promote health and hygiene on sports and soccer is a large sport game for people around the world which is not different from coke which is very popular drink for people around the world. Therefore, coke has given support to soccer sports to every level starting from young soccer to professional soccer of the competition of local level to country and world level and to give every excitement of soccer sports to sportsmen and soccer fan in every group. As for FIFA World Cup™ that coke has supported for more than 60 years and to be part of official supporter from the year 1978 until 2022. We are determined to share experience and atmosphere of 2010 FIFA World Cup™ so that soccer fan can watch closely and so we participated as Platinum Sponsor of the broadcasting in Thailand in this competition we would arrange live broadcast so that football fan come to cheer the game larger than anytime at the various point around the country because fan of soccer and fan of coke are the same fan.
Mr. Sompong Archanukrow, Manager For Office Of The Chairman of Bangkok Broadcasting and Television Co(BBTV) said that as Channel 3, Channel 7 both have joined hands to be strategic partners along with RS in broadcasting FIFA CUP 2010 in Thailand so they have arranged the broadcasting program including many special TV programs for Thai viewers to watch this competition fully. Channel 3, Channel 7, Modern Nine TV and Radio and Television Station of Thailand would take turns broadcasting every match of the competition by starting on 11 June - 11 July 2010.
As for Mr. Surin Krittayaphongphun, Vice-President, Marketing and Sales of Bangkok Entertainment Co., Ltd. said that 2010 FIFA World Cup is a world class tournament with market value and to have largest viewers in the world. In this time we have participated in giving fun and creating a large sports memory in order to give to Thai soccer fan around the country we believe that this competition program would be a program encouraging use of money in regional and family level and to greatly hope that the competition of this World Cup would create fun as Thai soccer fan and Soccer fan around the world have been waiting.
Moreover, Mr. Surachai also said that the company is preparing for advertisement through every media fully for the entire season of 2010 FIFA World Cup such as Channel 3 and Channel 7, Radio media in RS groups including Cool 93 Fahrenheit including P.O.P Radio, Modern Trade Radio Station, LCD monitor in Modern Trade and Bus Advertisement media under the work operation of RS In Store Media which is a company in RS Co., Ltd (public) group in order to increase ways in promoting to viewer to watch.
"we determined that this live broadcasting of 2010 FIFA World Cup would be talk of the town tournament certainly because we have used the strength of being Entertainment Network which combines sport content with entertainment content and to medias in the group in order to create highest benefit and to receive Strategic Partners and Media Partners which is stronger including all allies to help complete the broadcasting of this competition so that Thai soccer fan can watch FIFA World Cup fully and we believe we can certainly create income from World Cup Project according to the target.” Mr. Surachai said.
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