BAILEYS IRISH CREAM

       To get to the bottom of Baileys, we'll need to travel back to Ireland 30 years ago. An Ireland-based drinks company employed a Managing Director by the name of David Dand. Along with a small team of supporters, he saw an opportunity to create a new-form of beverage-something unique in taste, low in alcohol, and made of natural ingredients. And, it would be advantageous that the ingredients were easily available and indigenous to Ireland.
       the Irish were the first to distill whisky. (Interestingly, Ireland's first distillery, today owned by Diageo Plc., is the same owner of Baileys.) And, Ireland's moderate climate saw year-long greens that nourished its cows to produce some of the world's top cream. Well aware of these two renowned Irish traditions, Dand put the two together, and the outcome was distinct and delicious.
       Known as the godfather of Baileys, David Dand was believer in his dream, a dream that was met with complex challenges. The most challenging was simply to keep the whisky and cream from separating after being bottled. After four years of trials and tribulations, while over a conversation with a colleague from the ice crea industry, the perfect ingredients were formed to keep the two together. And behold, the Baileys proprietary process was quickly patented.
       When Baileys was launch on November 26, 1974, it became the world's first cream liqueur brand. Although it was met with skepticism, one thing was unanimous: the taste it was met with skepticism, one thing was unanimous: the taste was unique and great. Today, Bailey's characteristic taste still remains the leader of the segment and the aspiration for its many followers.
       Rising to the Top
       In its first year, Baileys was test-marketed in Ireland, the Netherlands and UK, with the addition of Denmark and Australia soon to foolw. It was a huge success in Australia thanks to the support of the Irish community. And, in the early "80s, Baileys entered the United States, which still stands as the largest market for the brand today.
       Success fuelled more investment and refinement. Through R&D from its parent company, it had now a shelf life of 24 months, a guarantee no other cream liqueur can behold till this day. By the late "80s, Baileys was now a household name in global mainstream spirits. And Through successful advertising campaigns and sponsorships, it continued to connect with consumers the world over. To accommodate with its continuous growth, in 1992, state-of-theart facilities were opened on the outskirts of Dublin, and another outside of Belfast in 2002. Baileys now sells 6.8 million cases a year in over 130 countries. It is the 7th largest-selling global, premium drink brand in the world.
       Baileys Today
       By tapping into key insights and the ever-changing lifestyles of consumers, Baileys has been able to retain its consumer loyalty as well as attract new ones, like the introduction of Baileys Minis in 2002, a RTD (ready to drink) 4-pack that can be easily stored in the fridge. With over-achieving success around the world, the largest consumption per capita remains in its native country, Ireland. And through its stringent quality control, from the daily-supplied cream, finest spirits, triple-pot distilled whisky, and French and German chocolates, the luxurious mouth-feel and its harmonious flavors continue to delight pleasure-seekers everywhere.